The
Caribbean
Travel
Insider
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
We all have our own unique stories to tell. Stories that set us apart, distinguish us as special, amplify our strengths, and attract new fans/opportunities. At SBPR Corp., we help clients identify, shape, and share their stories in ways that build credibility and awareness in service of driving sales.
Our approach to public relations is equal parts creative and nerdy. Promotional programs and campaigns are built on a solid foundation of research and data collection. Inventive strategies and tactics are then developed targeting opportunities culled from research findings. Finally, results are measured against the KPI’s that matter most to our clients, ensuring maximized Earned Media Value (EMV).
Underscoring our creative nerdiness is a commitment to keeping things cost-effective for our clients. We’re a small boutique shop with a distributed office structure. As such, our overhead costs are low. Savings are passed on to clients, enabling us to stretch client budgets well beyond the constraints of larger agencies.
Crafting narratives that build credibility and drive sales.
Online content marketing, photography, and copywriting that amplifies your unique strengths.
Expert navigation of media landscapes and crisis communications to protect your brand reputation.
From TV/Film product placement to sweepstakes and promotions.
Bi-lingual (English/Spanish), bald by choice, and forever boasting of his identical twin sons Austin and Jacob, Steve directs all day-to-day operations at SBPR. An accomplished travel PR and marketing veteran with more than 30 years of experience, Steve specializes in a broad range of communications disciplines.
In addition to his day-to-day work at SBPR, Steve also serves as co-founder/editorial director for UncommonCaribbean.com.
Steve’s writing, photography, and expert source commentary on Caribbean leisure travel has been published in AFAR Magazine, Travel + Leisure, USA Today, The Washington Post, Essence, Maxim, Men’s Journal, National Geographic, The New York Daily News, Recommend, Forbes, TravelAge West, Travel Agent, Travel Weekly, and more.
A native of St. Croix, U.S. Virgin Islands, Steve holds a bachelor of arts degree (English/Economics) from Bucknell University, Lewisburg, PA.
One of the leading voices in the Caribbean travel industry today, SBPR Corp. president, Steve Bennett, is frequently sought after by influential media houses to provide expert source commentary and editorial contributions addressing newsworthy tourism-related issues.
We know of the business of tourism, demographics, and logistics.
We’re a trusted voice when things go wrong (hurricanes, safety concerns).
Niche expertise in Food & Beverage PR.
Shows he can tell deeper, more substantive stories beyond just "sun and sand."
Full issues where he was a major contributor or feature.
Ready to tell your story? Whether you need to manage a crisis, launch a new destination campaign, or amplify your brand’s unique voice, let’s look at the data and build a strategy that works.
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